Provisions Mercantile

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The Story Behind Provisions Mercantile

Owner, Heather Wright

My roots run deep here in Appalachia. I was raised on cast iron skillet cooking, floating on the French Broad, and southern graciousness in our home. While I don’t think hospitality is confined to the South, I strongly believe in the inheritance of deep-rooted Southern graciousness which has become an integral part of my DNA.

As any Southerner would attest, whenever I am invited to anything, I bring a little sercy. A sercy is an old French term (adopted in the South) referring to a little unexpected gift. For generations, Southerners have given a sercy to friends, neighbors, or family to show thoughtfulness for no particular reason. I always desired to fill my shop with unique little sercys for the traveler and neighbors alike.

When designing Provisions Mercantile, I had my grandmother’s original West Asheville community store in my mind. My family has told me stories about their experiences in the shop for as long as I can remember. Anecdotes ranged from my uncle working in the store after school as a senior at Lee Edwards High School, to the candy treats my aunt used to sneak, and all the staple food items and household essentials I was told about that filled the shelves.

I’ve heard about the customers who frequented the shop and the commodities they relied on. I’ve learned that my grandmother’s store served as more than a shop; It was a place for community and conversation. It had no formal name and was simply known as “The Community Store.” The staples on the shelves weren’t the only things bringing customers back, it was my grandmother’s good nature and hospitality. Though the mercantile was in her basement, she was still inviting people into her home.

From the beginning, Provisions Mercantile needed to serve the same purpose. It wasn’t intended to be just a store for gifts and small treasures. The goal has always been for it to be a neighborhood gathering spot where everyone feels welcome and is encouraged to gather regardless of whether you were making a purchase.

In the construction plans, we included a lounge area and knew we wanted a coffee purveyor. We also created a workspace for events and local maker demonstrations. I believed, if the intention was cozy and comfortable from the initial design, it would translate into a welcoming, hospitable environment.

Heather’s grandfather, along with so many other family photos, adorn the walls of the shop.

Once you’re in our store, I hope you feel like you’re in my home—or at least an extension of my family room! Inside you’ll find intriguing, fun, inventive, and curious gifts that you can touch, experience, smell, hold, hopefully, fall in love with, and purchase for someone or yourself. The apparel, jewelry, and bags are indeed reflective of my own personal style. I appreciate quality craftsmanship and desire wearable fashion pieces. I find inspiration in the places we have traveled over the years. The products in our store reflect a variety of artists crafting different items but all with unique stories to tell. When something catches my eye, I imagine what it would be like for others to to own it. We carry these items in hopes they make their way to be of delight to someone else down the line.

If you don’t find the perfect sercy for yourself or a friend or loved one, that’s OK. You’ll hear us say, “Thank you for coming by,” or, more than likely, Come back, even if it’s to just say ‘hi.’” Believe us when we say that. I really do want you to come back, even if it’s just to poke your head in the door and say, “How’re y’all doing?” That’s what hospitality is for me. It’s caring about your neighbors, reciprocating pleasantries, and genuinely living out true Southern graciousness.

Visit this West Asheville location — 728 Haywood Road or come see us in Biltmore Village — 14 Lodge Street